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A personal brand is very important regardless if you are working in a company or you have a business of your own.
The best investment you can make is in improving yourself and your image. No matter how good you are, you won’t be appreciated for your talents and skills unless the world is aware of them.
We contacted 3 of the best personal branding experts and asked what is the best way you can brand yourself. This is what they had to say.
“What is your best advice on Personal Branding?”
This is the second part of this interview. You can check the first part here.
Ariella Coombs WorkItDaily.com
Ariella Coombs is a millennial career coach over at Work It Daily. She helps young professionals go from looking for a job to landing one they love.
Get clear on your niche.
The core of a great personal brand is a simple, yet specific statement that tells people who you are, what you do, how you do it, and what you want to do next. If you’re crystal clear on these things, it’ll be easier for you to convey your value to employers, clients, and so on.
Personal branding isn’t all about the design on your business cards. In fact, that’s a minor piece of the puzzle. The most important thing is understanding the “problem” you solve for others, how you solve it, and where you want to solve that problem next.
Here’s an example of a personal branding statement:
As a career coach, I help young professionals go from looking for a job to landing one they love. I do this by writing blog posts, hosting webinars, and answering questions via email. One day, I hope to host my own TV or web show for career-minded millennials.
As you can see, this is clear and concise, yet points out enough specifics that you have a pretty good idea of what I do, how it do it, and what I want to do in the future.
Having a personal branding statement is essential for EVERY brand. Click To TweetIf you think about it, this is going to be your response to “What do you do?” during networking events and “Tell me about yourself” during job interviews. It’s going to give people enough information about your potential value that they can help you, and it’s going to allow you to be 100% clear on your niche so you can build a strategy that works effectively – no matter what your goal.
So, before you choose a color scheme for your business cards, make sure you craft one of these personal branding statements.
Charlene Rhinehart CareerGoddessAcademy.com
Charlene is the founder of the Career Goddess Academy–an empowerment and e-learning site dedicated to helping female millennials obtain success skills that you may not learn on the job or in the classroom. Before that, she made history as the first Certified Public Accountant to win the title of Ms. Corporate America in a pageant held in Orlando, FL.
You can be the smartest person in the room and have the best ideas to bring to the table; but, if you can’t communicate your value in a powerful and compelling way, all of those million dollar thoughts go down the drain.
Have you ever googled yourself? Most likely, your LinkedIn profile appears in your top four search results, so you are given a rare opportunity to influence how the public perceives you before they even meet you.
LinkedIn gives you access to free digital real estates, giving you the flexibility to craft a compelling profile that immediately advances your personal brand. Through your photo, headline, summary, and experience, you help others determine if they want to invest in your brand while also providing bait for others to want to know more about you.
If you have created an irresistible online brand through your social media presence, now all you have to do is win over your target audience with your words.Communication skills are the building blocks of success that you can’t live without.Click To Tweet
Start finding ways to enhance your communication skills every single day if you want to build a brand that earns respect and attracts supporters.
Test your communication power in a safe and supportive learning environment by joining your local toastmaster club; you will have a chance to speak about any topic that you desire and receive a 2-3 minute verbal evaluation from an experienced Toastmaster.
Don’t add communication to your “to do later” list because your communication will impact your credibility, confidence, and the quality of your connections.
Don’t forget feedback. Identify at least three people who can give you 3 words that come to mind when they think of you. Then create a branding plan that will allow you to use your current brand perception to get you from where you are to where you want to go.
Ben Richardson AcuityTraining.co.uk
Ben Richardson is the CEO of Acuity Training. He is an ex-investment banker and venture capitalist.
The key to personal branding is being active and thoughtful, it doesn’t just happen.
If building a personal brand is important to you and / or your business then it is a business task just as paying invoices and other forms of marketing are.
Don’t be fooled. Anyone with a strong personal brand will have worked at it. Of course, they work to make it look natural and effortless, but it’s not, it’s the result of lots of work.
There are three key steps to building a brand:
1. What Do You Want Your Personal Brand To Be?
You need to be clear what your personal brand is going to be. How do you want the world to think of you? What do you want to stand for and be known for?
You also need to be clear about how your personal brand will differ from others in your industry. Click To TweetIt will be hard to stand out if you look very similar to someone else who is already more established than you are.
2. How Will You Create This Personal Brand?
Next, you need to be clear on how you will then create your personal brand. So how will you ensure that you are known for the things you want to be known for?
Is it blogging and online brand building? Is it speaking at conferences? A combination of both of those and other activities? Again there are lots of ways brands are built. You just need to be clear about how you will build yours.
Once you are clear on what you want your brand to be and how you are going to build it you need to ensure that everything about your presentation is consistent. This is mainly about presentation, so how you dress, the design of your blog, how you address your emails and the like.
You need to be consistent with your brand everywhere, otherwise, people will be confused and it will take longer for you to build your brand. Make sure that your presentation matches your reputation and peoples’ expectations.
Thank you so much to the experts that contributed to this post! Having a powerful personal brand is the best way to get the most from your skills and talents. I hope you use the above suggestions to convert yourself into a personal brand powerhouse.
Let us know if you have any question by commenting below. Follow this blog for more awesome tips that will help you get the job of your dreams.
ABOUT THE AUTHOR:
Minuca is a freelance writer specialized in creating expert roundups. Her posts provide quality content, bring huge traffic and get backlinks. She also helps bloggers connect with influencers. You can contact her at her blog, MinucaElena.com.