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Since LinkedIn has so much potential with over 128 million people in the USA on it i.e. almost 50% of the population of the United States on LinkedIn and having over 467 million users across the world with a target of one Billion users, LinkedIn is a professional network you shouldn’t ignore. LinkedIn has transformed from a “resume” type of a website to a social platform where you can share articles related to your industry which resonate with you and also connect with thought leaders of your industry.
You can follow trends and comment on the various posts related to your field and build connections. These all helps in broadening your depth of your understanding of your industry. We contacted three top career experts and asked them the following question:
What is your best tips for using LinkedIn to get a better job?
This is the fourth part of a six part series where the best experts in career guidance have given their tips.
Jason M. Hill SoundAdviceCareers
Jason M. Hill is an accomplished entrepreneur with 15 years of success in the information technology, consulting, staffing, and recruitment process outsourcing industries. As a project manager/consultant and recruitment specialist, Mr. Hill has managed and placed contract and full-time professionals in positions ranging from entry-level to executive management.
When it comes to networking – either in person or via technology – what you get out is directly proportional to what you put in.Since LinkedIn is a professional networking tool, it effectively takes time, diligence, and patience to use.Click To Tweet
Start with LinkedIn’s “people you may know tool” to find out who is in your immediate network is on LinkedIn. Spend about 30-60 minutes per week looking for potential new connections. The more people you’re connected to, the more exposure and opportunities you can get. Just remember to keep all communication meaningful (such as sending personalized messages).
Think about what you’d do in person. If you were meeting someone for the first time – and it were someone you knew through a friend or colleague – you’d likely start the conversation with that connection point.
Besides building your network through people you know and people they could connect you with, you’ll want to start doing research. Look up companies you’re interested in and find people you’d like to connect to there. Do the same with industries and interest areas you’d like to grow your network in.
You can build your network by searching for groups in your industry or area of interest. Join these LinkedIn Groups and become an active member of that community. By providing meaningful contributions, you’ll have an opportunity to get to know others in your industry or desired industry!
When you’re networking, always look beyond what someone’s offering you and think about the possible implications. For example, let’s say you met someone who’s looking for a graphic designer, but you’re a writer. Since it’s not your area of expertise, you might just close the connection and move on– which is a mistake that many people make.
Moreover, if you know a talented graphic designer, you could refer them and make the introduction. If the referral works out, you’ve just added value to two people’s lives – both of whom may do the same for you in the future.
The same goes for job opportunities. Let’s say you connect with someone on LinkedIn who works for your dream company, but they’re not hiring. If you build that connection and nurture it over time, you may find ways you can get your foot in the door. This could result in a future opportunity that you created for yourself. Then you might just be on their mind the minute a new position opens up.
At the end of the day, the real point is to make the interaction memorable. You want to make the connection one that will be remembered. That is the point of networking- building meaningful relationships that you can call upon when needed.
And if you are networking you should not be networking at all, I will say it again; you are building relationships. I talk about this very topic in my new e-course called How to Find Your Dream Career. Visit soundadvicecareers.com to learn more amazing insight on how to leverage your network using LinkedIn.
Sabrina Ali MakeBelieveForReal.com
Sabrina Ali is a Career Counselor that specializes in helping professionals and executives under 40 feel more authentic and confident in their careers.
Depending on your demographic, LinkedIn may not hold the appeal for you that other social media tools have. As you’ve no doubt heard that employers are often looking you up on social media before deciding to either interview or hire you. LinkedIn though remains the only “career only” venue whereas other social media venues are intended to show more than just what you’re up to in your job. It’s still the best place to showcase your career journey.
Where before it wasn’t an automated function, LinkedIn now prompts you to send a note to someone to congratulate them on a new job or a work anniversary by offering you up, not only the opportunity but also the copy for that note as well.But here’s the thing - it pays to do the extra “work” to pen your communication pieces on LinkedIn.Click To Tweet
What LinkedIn offers is a window for real connection, and most people throw that opportunity away when they opt for the generic note. Because while it looks like just the right message in terms of tonally, length, and word choice – it’s still a generic message.
The first one you get to congratulate you on your work anniversary or a new job sounds nice, but after five different people send you the same generic message, it’s a heart faltering experience to be on the receiving end. And now you kind of look bad instead of thoughtful, “on the ball,” or whatever you were hoping to an example of.
And the reason that this function and use of LinkedIn is so valuable is that this ability to personally and uniquely reach out has been the very best source of leads for real work for myself as well as some of my clients without much more work other than a follow-up phone call.
If it’s between sending the generic message and not sending anything, these days, I am telling people to send nothing rather than get known for the appearance of caring when you don’t care at all.
Laurence J. Stybel StybelPeabody.com
Larry Stybel is a licensed doctoral level psychologist and an entrepreneur who works with complex organizations on leadership issues. He and partner Maryanne Peabody founded Stybel Peabody 36 years ago. Its mission:”leadership and career success” for senior executives. Core services revolve around retained search+, leadership coaching, and executive outplacement.Make It Easy for a Recruiter to Reach You: Make sure your personal email and mobile phone are in your profile.Click To Tweet
Remember, Recruiters Use Key Words to Search LinkedIn.
We have an exercise with our job candidates called Listen to the Voice of the Marketplace: go to indeed.com or LinkedIn and find 7-10 jobs that you would love to do and are qualified to do. Disregard geography.
What keywords seem to come up over and over? Usually, a keyword is preceded with the words must have or prefers.
Do your keywords in your bio and list of strength parallel the keywords the market is seeking right now?
Typos on a resume are bad at any time. But typos on a LinkedIn profile will hurt you because you could have changed the problem anytime. It reflects poorly on your writing, quality control, and attention to detail.
We are so grateful to the experts that replied to this interview. Our most important lessons from this post are: start by creating a professional looking profile, include keywords and avoid any typos or grammar mistakes. Then expand your network by joining groups.
As you can see, you can benefit so much from using LinkedIn. What it’s your favorite advice from this post? Let us know in the comments below. Also, feel free to share this post on social media.
ABOUT THE AUTHOR:
Minuca is a freelance writer specialized in creating expert roundups. Her posts provide quality content, bring huge traffic and get backlinks. She also helps bloggers connect with influencers. You can contact her at her blog, MinucaElena.com.